Presidency University Banglore 
editorampsom@presidencyuniversity.in
Presidency University Banglore editorampsom@presidencyuniversity.in
 | Year: 2023 Volume: 02 Issue: 01 Editor-In-Chief: Dr Krishna Kumar Editors: Dr. K. Thriveni Kumari E-ISSN: 2583-0546 |
Poushali Dey, Mainak Sarkar, Sarmistha Ghatak
An Exploratory Review on the Role of Tourism Digital Marketing Tools and Trends
Ranjitha Radhakrishna, Sonia Mathew
Sucharita Sharma
Indian Medical Tourism - Challenges, Opportunities and Measures
Sangeetha SV, Virupaksha Goud
Thinking towards sustainable business solutions
Satish Talikota
M. B. Suvarchala
Sales Mix Strategy of HFD Products in the FMCG category:
A case study of Abbott Nutrition India
Anand Guled
Influence of Motivational Factors on Employee Motivation in Educational Sector in UAE
G. Lenin Kumar
Case Study
Bikaji- From Bikaner to Your Kitchen
Prachi Beriwala, Rajitha R
| Year: 2022 Volume: 01 Issue: 02 Editor-In-Chief: Dr. Gunjeet Kaur Editors: Dr. Pratika Mishra & Dr. Chithambar Gupta E-ISSN: 2583-0546 |
A STUDY ON DIGITAL TECHNOLOGY EVOLVING HUMAN RESOURCE PRACTICES AND ITS CHALLENGES
Arthi Purushotham Ph.D. Scholar, RNS Institute of Technology, Bangalore, India
Karthik Kudkuli Assistant Professor, Department of Management, Vidya Vikas Education Trust, Mysore, India
COMBAT OF SELF HELP GROUPS WOMEN DURING PANDEMIC IN INDIA
Neha Kousar Assistant Professor, Nagarjuna Degree College, Bangalore, India
HOW DO DIGITAL CONTENTS AND MARKETING INFLUENCERS HACKS & PERILS THE CUSTOMERS’ ATTENTION?
-Fatima Zohra
Ph.D. Scholar, Dept. of Business Administration,
Assam University, Assam, India
-Arup Barman
Professor, Dept. of Business Administration,
Assam University, Assam, India
-Madhumita Das
Ph.D. Scholar, School of Journalism and New Media Studies
Indira Gandhi National Open University (IGNOU),
New Delhi, India
A STUDY OF APPLIED MANAGEMENT TRENDS FOR BUSINESS GROWTH IN COVID - 19 PANDEMIC
-Vishwanath Malji
Training & Placement Officer,
Rajiv Gandhi Institute of Technology,
Mumbai, India
-Prashant Warke
Professor and Director,
Godavari Institute of Management and Research,
Mumbai, India
ASSOCIATION BETWEEN SOCIO DEMOGRAPHIC VARIABLES AND SOCIAL MEDIA: A DESCRIPTIVE STUDY ON RETAIL CLOTHING ONLINE MARKETING IN BANGALORE
-Mrinmoy Biswas
Ph.D. Scholar, University of Mysore,
Mysore, India
-U Bhojanna
Professor & HOD, MBA Department, RNSIT,
Bengaluru, India
Mallika Sankar Assistant Professor, Christ (Deemed to be University), Bangalore, India
HOSTILE TAKEOVER OF L& T ON MINDTREE – CREATING VALUE FOR THE ORGANISATIONS
-Rajitha R
Associate Professor, Presidency College,
Bangalore, India
-Mini Pushkar
Learning & Development Consultant,
Bangalore, India
ANALYSIS OF SWAYAM E-LEARNING COURSES IN BUSINESS EDUCATION
-Mr. P. Sreehari
Assistant Librarian, Presidency University, Bangalore, India
-Mr. S. Vijayakumar
Assistant Librarian, Presidency University, Bangalore, India
-Dr. K. N. Sheshadri
Head Librarian, Presidency University, Bangalore, India
| Year: 2021 Volume: 01 Issue: 01 Editor-In-Chief: Dr. Gunjeet Kaur Editors: Dr. Pratika Mishra & Dr. Chithambar Gupta E-ISSN: 2583-0546 |
Gunjeet Kaur, Dean, School of Management, Presidency University, Bengaluru
Pratika Mishra & Chithambar Gupta, Associate Professor, School of Management, Presidency University, Bengaluru
Santhosh Kumar S, Associate Professor, Business Studies Department, University of Technology & Applied Sciences, Khuwair, Muscat, Sultanate of Oman
G. Vijaya Kumar, Assistant Professor, Department of Management Studies, M.S. Ramaiah Institute of Technology, Karnataka
Mandeep Kaur, Freelancer, Researcher & Mentor, Sardulgarh, Punjab
Shefali, Assistant Professor, Institute of Information Technology & Management, New Delhi
Himanshu Barthwal, Student, Institute of Information Technology & Management, New Delhi
Himani Mishra, Ph. D Scholar, Indian Institute of Foreign Trade, New Delhi
M. Venkatesan, Professor, Indian Institute of Foreign Trade, New Delhi
Renisha Rana, BA. Hons. Economics Student, Jesus and Mary College, University of Delhi, New Delhi
B R Gupta, Professor, Sri Venkateshwara College, University of Delhi, New Delhi
Aakriti Rai, PGDM Student, Ramaiah Institute of Management, Bangalore
Meghna Verma, Assistant Professor, Ramaiah Institute of Management, Bangalore
S.C.Patil, Professor, Dept. of Business Administration, Rani Channamma University, Belagavi, Karnataka
Brijmohan A.Vyas, Dept. of Management Studies, Basaveshwar Engineering College, Bagalkot, Karnataka
Reinventing Marketing – Towards a New Paradigm
Pramod Pathak, Ex-Professor, Indian Institute of Technology (ISM), Dhanbad, Acclaimed Writer and Public Speaker