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Applied Management Perspectives
E-ISSN: 2583-0546

Current Issue

Applied Management Perspectives

Year: 2022 Volume: 01
Issue: 02
Editor-In-Chief: Dr. Gunjeet Kaur
Editors: Dr. Pratika Mishra & Dr. Chithambar Gupta
E-ISSN: 2583-0546

Table of Contents


MESSAGES
Gunjeet Kaur, Dean, School of Management, Presidency University, Bengaluru

EDITORIAL NOTE
  • Pratika Mishra, Associate Professor, School of Management, Presidency University, Bengaluru
  • Chithambar Gupta, Associate Professor, School of Management, Presidency University, Bengaluru

Research Articles

A STUDY ON DIGITAL TECHNOLOGY EVOLVING HUMAN RESOURCE PRACTICES AND ITS CHALLENGES

Arthi Purushotham Ph.D. Scholar, RNS Institute of Technology, Bangalore, India

ANALYSIS ON THE RELATIONSHIP BETWEEN HUMAN RESOURCE PRACTICES AND EMPLOYEES’ PERCEPTIONS OF STRATEGIC ORGANIZATIONAL CHANGE IN AVIATION INDUSTRY

Karthik Kudkuli Assistant Professor, Department of Management, Vidya Vikas Education Trust, Mysore, India

COMBAT OF SELF HELP GROUPS WOMEN DURING PANDEMIC IN INDIA

Neha Kousar Assistant Professor, Nagarjuna Degree College, Bangalore, India

HOW DO DIGITAL CONTENTS AND MARKETING INFLUENCERS HACKS & PERILS THE CUSTOMERS’ ATTENTION?

-Fatima Zohra
Ph.D. Scholar, Dept. of Business Administration,
Assam University, Assam, India

-Arup Barman
Professor, Dept. of Business Administration,
Assam University, Assam, India

-Madhumita Das
Ph.D. Scholar, School of Journalism and New Media Studies
Indira Gandhi National Open University (IGNOU),
New Delhi, India

A STUDY OF APPLIED MANAGEMENT TRENDS FOR BUSINESS GROWTH IN COVID - 19 PANDEMIC

-Vishwanath Malji
Training & Placement Officer,
Rajiv Gandhi Institute of Technology,
Mumbai, India

-Prashant Warke
Professor and Director,
Godavari Institute of Management and Research,
Mumbai, India

ASSOCIATION BETWEEN SOCIO DEMOGRAPHIC VARIABLES AND SOCIAL MEDIA: A DESCRIPTIVE STUDY ON RETAIL CLOTHING ONLINE MARKETING IN BANGALORE

-Mrinmoy Biswas
Ph.D. Scholar, University of Mysore,
Mysore, India

-U Bhojanna
Professor & HOD, MBA Department, RNSIT,
Bengaluru, India

A STUDY ON CONSUMER SENSITIVITY TO PRICE AND USER RATINGS – IN MALE APPARELS COMPARATIVE STUDY ON BANGALORE AND PARIS

Mallika Sankar Assistant Professor, Christ (Deemed to be University), Bangalore, India

HOSTILE TAKEOVER OF L& T ON MINDTREE – CREATING VALUE FOR THE ORGANISATIONS

-Rajitha R
Associate Professor, Presidency College,
Bangalore, India

THE IMPORTANCE OF INTERPERSONAL SKILLS FOR STUDENTS AND THE ROLE OF UNIVERSITIES IN DEVELOPING THE SAME

-Mini Pushkar
Learning & Development Consultant,
Bangalore, India

ANALYSIS OF SWAYAM E-LEARNING COURSES IN BUSINESS EDUCATION

-Mr. P. Sreehari
Assistant Librarian, Presidency University, Bangalore, India

-Mr. S. Vijayakumar
Assistant Librarian, Presidency University, Bangalore, India

-Dr. K. N. Sheshadri
Head Librarian, Presidency University, Bangalore, India

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