About the Journal

Applied Management Perspectives (AMP) is an initiative of School of Management Presidency University, a bi-annual open access E-Journal and is committed to publishing scholarly empirical and applied theoretical research articles. The journal seeks to promote high quality original research with a view to generate new knowledge and disseminate the same among academicians, practitioners and policy makers. To be published in AMP, the research must make robust empirical and theoretical contributions and the manuscript should focus on the relevance of those contributions to management practice. The journal seeks original and innovative theoretical, methodological and empirical research related to various facets of business in a global context. Contributions in diverse fields of management and business in a global context covering (but not limited to) the following disciplines are invited. Papers with trans-disciplinary perspective are encouraged. The Journal seeks original contributions in the following areas:

• • Applied Marketing Practices
• • International Trade, Investment and Business
• • Corporate Governance and Business Ethics
• • Social Inclusivity and CSR
• • Application of Technology in Business and Management
• • Business Analytics
• • International Finance
• • Strategic Applications of Information Technology
• • Organizational Behaviour/Human Resource Management
• • Entrepreneurship and Challenges
• • Business Economics

Publisher:
Dr. A.M Surendra Kumar
Presidency University, Bangalore
Town \ City : Bangalore
Pin Code : 560064
State : Karnataka
E-mail: pro-vicechancellor@presidencyuniversity.in

Patron:
Sri. Nissar Ahmed
Chancellor
Presidency University, Bengaluru

Co Patron:
Dr. D Subhakar
Vice Chancellor
Presidency University, Bengaluru

Editor-In-Chief
Dr. K. Krishna Kumar
Professor & Associate Dean,
School of Management,

Editor:
Dr. K. Thriveni Kumari
Associate Professor
School of Management

Editorial Committee:
Dr. Anni Arnav
Associate Professor
School of Management

Dr. Krishna Hariharan
Associate Professor
School of Management

Dr. Smita Sharma
Assistant Professor
School of Management

Assistant Editorial Committee
Dr. Fakaruddin Ali Ahmed, Associate Professor, School of Management
Dr.Virupaksha Goud, Associate Professor, School of Management
Dr.D.Barani Kumar, Associate Professor, School of Management
Dr. Uttam Chakraborty, Associate Professor, School of Management